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Creating a Lasting Culture of Kindness with Positive Reinforcement at Williamstown Elementary School

When students at Williamstown Elementary are “caught” demonstrating the Choose To Be Nice value of the month, they get a ticket. They don’t turn it in for a prize or take it home to show off to their parents, however. Instead, they slip it into a black box hanging on the wall. By the end […]

What will you choose?

When I tell people the name of our organization, people generally focus on that last word, “nice.”  It resonates with them. We love when people are nice to us. And we like how people respond when we’re nice to them. (more…)